This qualification provides the skills and knowledge for an individual to be competent in frontline management skills of those working in a retail or business-to-business environment. It applies to those who are managing a small retail outlet, a section or department within a larger retail store, a small business-to-business outlet, or a section or department within a larger business or franchise.

Job roles 

Individuals with this qualification are able to perform roles, such as:

• Manage a small to medium sized retail store group or franchise outlet
• Manage an independent retail store
• Manage a business-to-business outlet
• Departmental or section management in a retail or business-to-business enterprise
• Functional management roles, such as merchandise management
• Manage an inside or outside sales team in a business-to-business company.

Possible job titles  

• Department manager
• Merchandise manager
• Customer service manager
• Shift manager
• Small business retail owner

Pathways information

This qualification is suitable for an Australian Apprenticeship pathway but is not appropriate  for VET in Schools (VETiS) delivery.

Pathways from the qualification 

After achieving SIR40212 Certificate IV in Retail Management, individuals may undertake:

• SIR50112 Diploma of Retail Management
• SIR80112 Vocational Graduate Certificate in Retail Leadership.